An ice therapy facial, also known as a cryofacial, uses cold temperatures to rejuvenate and tighten the skin. During the treatment, cold devices or ice cubes are applied to the face, which can reduce inflammation, constrict blood vessels, and improve circulation. This helps to diminish puffiness, tighten pores, and promote a radiant complexion. The cooling effect also stimulates collagen production and can help with reducing redness and signs of aging.